Londes

Stop Chasing SEO Algorithms and Start Addressing Content Value

Mike LaLonde is Managing Director for Londes Creative Digital Marketing, in Rochester NY. He specializes in website optimization, content development, and using analytics to increase ROI. -------------------------------------------- Search Engine r... Read >

An Introduction to E-Mail Marketing Funnel Analytics and ROI Calculation

Sending an e-mail, or a group of e-mails to a mailing list (E-Blasts), seems like a relatively simple endeavor. It's a pretty simple form of communication, but the response rates and effectiveness can be highly variable. By monitoring each funnel of the... Read >